Home > Intellectual Property > Hershey Flexes its trademark muscle, prevents importation of confusingly similar candy packaging

Hershey Flexes its trademark muscle, prevents importation of confusingly similar candy packaging

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“In this globalised world, it’s increasingly easy for British expats to buy the creature comforts of home – English tea, Irn-Bru or that most beloved British staple, Cadbury chocolate. But in the United States, consumers will soon have trouble finding the “proper” Cadbury chocolate made with the British recipe.

Chocolate giant Hershey Inc has successfully blocked the import of many British sweets because, it says, it creates “brand confusion” with Hershey’s products.”

Read the complete article and view the video at BBCNews.com

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